https://www.cynpoe.com/work daily 1.0 2024-03-18 https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720417196-O9QYUKEV49UXA26IWLOY/vitaminwater+selects+1_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720417158-16JTNUCUS83P19YDUSIR/vitaminwater+selects+2_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720417691-4B0EW170ZUSDL9FW11WN/vitaminwater+selects+3_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720417849-2OMHI12CEARJ6EW4ZQAL/vitaminwater+selects+4_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720418343-DAQ0NH7WINUX8JWP3ORU/vitaminwater+selects+5_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720418359-4CU3XOFTQ75DHTNH9CJ1/vitaminwater+selects+6_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720418864-2T075PTRZOGN09X3UWRP/vitaminwater+selects+7_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720418980-RNQ2IVH7M6EU1HLH67X7/vitaminwater+selects+9_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720419623-L73Q9FTXPGEVGISL8G5P/vitaminwater+selects+9C_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720419561-T2JQ23M42CWHCE60M401/vw-A-1014x575_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579720419901-DF7N0OL1V2DOU4326AQN/vw-B-1014x575_o.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579649386066-P8LWCCO475NVWGUEC3C0/Screen-Shot-2019-12-10-at-9.03.50-AM_1340_c.png Work - A HUMAN CHARGER KIT Complete with accessories and a user manual, we got influencers and media talking https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579705888669-ZID5LIY88QXZSCET9PM3/6O8A7997_Small.png Work - A TECH INSPIRED LAUNCH IN NYC We opened up an Apple-esque pop-up shop in NYC https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579706006102-0LE3BI7DC0GTNMORN1IS/SMaS-01.png Work The first-ever voice activated beverage sampling program created a call-to-action for fans nationwide https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579707490311-CBPRTG22LGIBB8AFXD2N/Screen+Shot+2019-06-23+at+7.47.14+PM.png Work - Influencer Engagement We worked with 39 influencer partners across the country with followings ranging from 15,000 to 1.3 million to help spread the word about Heineken 0.0 and “Bring Your Beer To Work Day.” https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579707423266-0SQO7TKX4E78JSK4WW02/DSC00273+%282%29.jpg Work - Cheers for zero-alcohol beers The Office co-workers Angela Kinsey and Brian Baumgartner surprised an office to launch the “holiday.” https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579707630428-YW8MJP1G2H695BK6DWYJ/Screen%2BShot%2B2019-10-01%2Bat%2B4.06.48%2BPM.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579707107062-6BRIWFF9BT6OMZX5CY3W/Image-1_1340_c.jpg Work - Media Relations We even developed a Bring Your Beer to Work Day Starter Kit to drive buzz. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579707588591-TBW7U6CLGKEMRI7O0YTF/Screen+Shot+2020-01-22+at+9.39.29+AM.png Work - Social Sampling It started with The Office. Then a Twitter-based sampling program let workplaces everywhere celebrate Bring Your Beer to Work Day. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800784210-1XI5P76TVYL59UWWYBR4/Screen-Shot-2019-12-13-at-10.58.48-AM_1340_c.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800793965-SF184E8R3FD3LDF68N36/Screen-Shot-2019-12-13-at-11.16.57-AM_1340_c-1.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800818685-GEH5VBYOFIYHX4WZAMF8/Screen+Shot+2019-12-16+at+9.06.18+AM.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800850665-GEZEJNRLQU1JI1D221FK/Screen%2BShot%2B2020-01-02%2Bat%2B9.02.29%2BAM-2.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800637124-K0UCU5G6TITIMI2Q57CS/Screen+Shot+2020-01-09+at+2.20.17+PM.png Work - Influencer Campaign We worked with 13 paid partners to promote the 31-pack https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800901214-6OEYRT6CM1RSHWXINQ5Q/ezgif.com-video-to-gif.gif Work - Social https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800705428-HVEOYN3WON0XA2LDARGX/Heineken_Calendar_GIF_600-1.gif Work - Dry Pack Elements https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579800579203-JCD5S7LVMHMGQ8I8HLHC/Heineken_Double_DryPack_1340_c.jpg Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579650161745-5KRC292TNNFPE1UP47I7/3E5A0330_1340_c.jpg Work - 3 Con-worthy Dioramas We invited visitors to snap pictures in our immersive dioramas, conning their friends and followers into thinking they were living the 1% life. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579650217751-VQ8GSKLAV416MRN5E4UR/3E5A0708_1340_c.jpg Work - Coverage and Results Coverage from EW, Adweek, AdAge, A.V. Club, The Cut and Medium. 122 Million Total Impressions. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579650191582-IYMDFOXRXLEBK5ZMXACW/3E5A0449_1340_c.jpg Work - Social Content Instacon’s visitors peppered the internet with selfies, garnering high ratings for the show. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579650125423-P0GU1H3F0G8SBOQKRV7M/3E5A0486_1340_c.jpg Work - 8,000 Selfies Engaged visitors covered the internet in cons making it the second most talked about show at SXSW– only surpassed by Game of Thrones. https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579801299982-IOTFDTDPQF9HNW53PFBC/DipDontDunkCinemagraph.gif Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579801311028-QZGQVV2IHZTCZGVKD1SC/OfferCinemagraph.gif Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579801300519-OFTY9IDM7TK1SE5K4MWK/PinkiesUpCinemagraph.gif Work 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https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616334498040-IRWYZTH5QGYH37OBKL8O/Screen+Shot+2021-03-21+at+9.00.22+AM.png Work - We kicked off International Women’s Month https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616335397758-M47T4ZQB5XABH8C7R2B2/Screen+Shot+2021-03-21+at+8.55.54+AM.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616335543597-CO66FFESGZKZPXPB47KR/Screen+Shot+2021-03-21+at+8.57.09+AM.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616335197601-BUMENPTB2RRKRMLHNEYK/Screen+Shot+2021-03-21+at+8.59.49+AM.png Work - Influential Sneaker people got involved https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616335574525-F94RYA8LPGOCGZ31HYLV/Screen+Shot+2021-03-21+at+8.57.47+AM.png Work https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1616337332347-6DZV87HIT3WVMRLH7SX3/Screen+Shot+2021-03-21+at+10.35.03+AM.png Work 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https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1708369734982-QJEROGFF4XZUUWFT1YH1/Screenshot+2024-02-19+at+2.08.07%E2%80%AFPM.png Work https://www.cynpoe.com/about daily 0.75 2024-02-19 https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/1579651433661-VT4788U16F6M875VWCN2/IMG_0309_240.jpg About Me https://www.cynpoe.com/resume daily 0.75 2024-06-05 https://images.squarespace-cdn.com/content/v1/5e27860be2bca051117c1237/543d5f14-9c0e-4303-932d-6ab3109b69a6/Resume+-+Cynthia+6.2.24.docx.jpg Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference.